Leadership
I have been a leader within the government, cultural (creative industries) and values led sectors throughout my career. Initially a senior producer of daily live radio programming for ABC (and CBC) Radio I was then hired as a leader at the Museum of Vancouver as their Director of Business Development and Marketing and I successfully launched a brand and diversified their revenue streams, strengthened partnerships and initiated complex projects. For almost a decade from 2014-2024 I delivered audience facing digital applications, including enabling access to complex image collections and data sets, for the digital transformation program at the Victorian Archives Centre. As Head of Audience Engagement I managed their complex search centred catalogue and website, innovation projects, designing and delivering public programs on under-represented histories and overseeing all communications related to the state’s largest collection. I have recently enjoyed working in the B2B space for leading ecology firm Biosis, over 12 months securing them first page ranking across their key services using curated content, video profiles and service landing pages.
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In 2024 I moved to Sydney to raise my son. During this period I was hired for 12 months as a senior marketing manager of Biosis, an ecology and heritage firm. Under my leadership I focused my energy on a search marketing project to improve their search results across 30 key ecology services. This project was very successful securing them first page ranking across their key services, including AI endorsement on google. I also developed content including feature articles, video profiles and earned B2B media coverage.
Since 2014 Kate has been leading the digital innovation, communications and public programming team at the Victorian Archives Centre. Despite the archives being the quiet end of the cultural sector she has enjoyed the intellectual challenge. She contributes and implements strategic planning, supports media campaigns, curates and writes public programs about Victorian places and people, and produces an award winning podcast. In addition she led the digital transformation of the website and continues to work with developers to produce tools which simplify access to complex archives. She is currently experimenting with machine learning. Kate offers a democratic leadership style offering space for creative exploration. She is active on the diversity and inclusion committee and has completed training on leadership, cultural competency and project management. She is familiar with copyright legislation, and the complexities of large data sets.
From 2009 until 2013 Kate was excited to move from the media industry to the collecting and exhibiting sector. This coincided with the Museum of Vancouver's decision to support a progressive vision integrating contemporary issues into their programming; and rebranded as MOV. She was hired as Director of Development and Marketing and activated the new brand, managing all corporate relations and partnerships, and membership events. She initiated a product development arm and designed the City Shaper Awards to increase visibility of the museum to potential donors. In addition she played an active role on the creative strategies team working closely with curators and exhibition designers to produce interactive and cutting edge exhibitions on subjects touching on identity, design, environment and material culture. She won a 2012 national museums award for the Marketing of a Museum.
As a radio story and program producer with ABC regional public radio Australia and CBC public radio Canada from 2001 until 2010. Kate conducted interviews and produced daily programs, managed presenters and production teams in NSW and the Northern Territory. On moving to Canada in 2007 she was soon employed as a story producer for Vancouver's CBC Radio. She is an experienced audio editor and continues to produce interesting content for the award winning podcast about Melbourne history called Look History in the Eye. See Creative Projects for a link Look History in the Eye. Link in this image is to radio samples for ABC local radio.